CASE STUDIES
A Curated Selection of Elevated Smoking Objects
I had the privilege of art directing a captivating photoshoot for AMITHA, an elevated smoking brand that transforms daily rituals into art forms. At AMITHA, beauty and function converge to create luxury accessories that deserve a place alongside vintage coffee table books and fresh-cut flowers. The shoot took place in a modern apartment with mid-century touches, a space that was even featured in Architectural Digest. This setting served as the perfect canvas to seamlessly integrate AMITHA's art-inspired smokewear, showcasing these unique pieces as integral components of a home's décor, true works of art in their own right. Explore the collaboration, where function and aesthetics meld beautifully.
Art Direction | Social Media | Brand Identity
Tres Amis Boutique, an exclusive online apparel store, aims to empower women to exude confidence in both their personal and professional lives by inspiring them to look and feel their best. The mission is to provide women with the attire and confidence they need to embrace their roles with style and poise.
As Tres Amis Boutique's Executive of Operations and Design, I orchestrated a transformative journey, seamlessly blending strategic oversight with creative direction. My role spanned the entire spectrum of operations, from crafting a distinctive brand identity to curating engaging social media content. I spearheaded targeted email campaigns, managed the Shopify platform, and curated a fashion collection aligning with Tres Amis' unique aesthetic. From print to digital, my influence extended to marketing materials, showcasing the brand's charm. This portfolio encapsulates my pivotal role in elevating Tres Amis into a symbol of style and brand excellence.
Celebrating the Integrity and Spirit of Jazz
FESTIVAL RECAP VIDEOS
I had the incredible opportunity to art direct the Blue Note Jazz Festival in Napa Valley in both 2022 and 2023. The festival, with jazz at its vibrant core, brings together the biggest names in music and culture in the most intimate, small-town setting. In 2023, the festival celebrated the profound influence of jazz on hip-hop over the past five decades, staying true to the Blue Note's brand essence of providing an up-close and personal experience with the artists. My responsibilities included designing promotional posters, creating on-screen animations for artists, managing social media and content creation, designing wayfinding signage, crafting the festival's website, and art directing the content capture team for both video and photo content during the captivating three-day event in the heart of Napa Valley, California. Explore the visual journey of these remarkable festivals